Marketing

How to validate pricing microcopy with five rapid a/b tests that predict conversion

I love small language tweaks. A single line of microcopy near a price or CTA has turned lukewarm sign-ups into enthusiastic customers in projects I’ve worked on—and broken a few experiments, too....

Read more... →

step-by-step email copy formulas that convert for product launches

I write a lot about design and product launches, but one thing that always needs an extra layer of care is email copy. A beautiful landing page and tight UX won’t help if your launch emails don’t...

Read more... →