Marketing

A practical checklist to get ai‑generated imagery through brand compliance reviews and legal spot checks

Apr 19, 2026 | by Éloïse Laurent

I’ve been shipping AI-generated imagery into client projects and marketing campaigns for a while now, and one thing became obvious: getting those assets through brand compliance and legal spot...

How to validate pricing microcopy with five rapid a/b tests that predict conversion

Mar 20, 2026 | by Éloïse Laurent

I love small language tweaks. A single line of microcopy near a price or CTA has turned lukewarm sign-ups into enthusiastic customers in projects I’ve worked on—and broken a few experiments, too....

step-by-step email copy formulas that convert for product launches

Dec 02, 2025 | by Éloïse Laurent

I write a lot about design and product launches, but one thing that always needs an extra layer of care is email copy. A beautiful landing page and tight UX won’t help if your launch emails don’t...