I had one of those “we need to stop shipping everything from one giant repo” moments after watching a tiny change in our design tokens pipeline unexpectedly bump the version of every component in our system. The monolithic design system made iteration slow: teams hesitated to release, CI took...
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Tools
Why I built a plugin chain for responsive SVGsI spend a lot of time shipping...
Marketing
I’ve been shipping AI-generated imagery into client projects and marketing...
UX/UI
I want to walk you through a practical framework I use whenever analytics start...
Tutorials
Getting a clean, responsive SVG icon set out of Figma without any raster...
I love Figma — it’s been my go-to canvas for everything from landing-page experiments to interactive prototypes and visual systems. But like any creative tool, it can choke when a file grows unwieldy. If your Figma files feel slow — laggy...
Pricing pages are where words meet money. Small copy tweaks can change how someone feels about value, risk, and urgency — and those feelings directly affect conversions. Over time I’ve tested dozens of microcopy changes across marketing sites...
I used to have a sprawling toolset: one app for notes, another for tasks, three different design tools, a browser full of tabs, and a dozen habit apps buzzing at once. It felt productive—until it didn't. I realised the real problem wasn't the work...
When I want to validate an onboarding pattern quickly, I reach for the simplest, most human-centred method I know: testing with five real users. It’s cheap, fast, and—if you do it right—reveals the biggest usability issues without getting...
Messy product backlogs are a reality I’ve come to accept — they grow faster than we can tidy them, priorities shift, and designers end up firefighting while trying to keep a coherent visual and interaction language. Choosing a design system in...