I had one of those “we need to stop shipping everything from one giant repo” moments after watching a tiny change in our design tokens pipeline unexpectedly bump the version of every component in our system. The monolithic design system made iteration slow: teams hesitated to release, CI took...
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Tools
Why I built a plugin chain for responsive SVGsI spend a lot of time shipping...
Marketing
I’ve been shipping AI-generated imagery into client projects and marketing...
UX/UI
I want to walk you through a practical framework I use whenever analytics start...
Tutorials
Getting a clean, responsive SVG icon set out of Figma without any raster...
Building a marketing landing page that both respects accessibility and increases signups isn’t an either/or problem — it’s the sweet spot where empathy meets conversion. Over the years I’ve redesigned dozens of landing pages for products,...
I used to think keyboard shortcuts were the preserve of power users—small, nerdy hacks that saved a second here and there. Then I started measuring the ripple effects. When I layered thoughtfully designed templates on top of a disciplined shortcut...
When your design team is overflowing with ideas—new onboarding flows, micro-interactions, an ambitious visual refresh, plus a wishlist of integrations—deciding what to build next can feel paralyzing. I’ve been there: meetings where every...
I write tutorials because I want people to finish things. Too often I see guides that are beautifully written but leave readers stuck in the “follow-along limbo” — they read, nod, and never ship. Over the years I’ve developed a structure...
I start most redesigns and optimization projects the same way: by asking one practical question—what single UX change will actually move our key metric? It’s tempting to chase a dozen micro-improvements at once, but the fastest path to...
I’m going to walk you through a practical, step-by-step checklist to make your website accessible — and I’ll show you how to do it without breaking your carefully crafted layout. Accessibility doesn’t have to mean sacrificing design. In...
I love pushing Procreate beyond its sketchbook comfort zone — especially when I’m designing backgrounds that need to look organic and hand-crafted but also behave reliably on the web. Creating generative-style backgrounds in Procreate is one of...
I run a lot of short product sprints — not because I love meetings, but because a tight, well-orchestrated five‑day UX sprint is one of the fastest ways to cut through uncertainty and leave a team with clear next steps. Over the years I've...
I’ve been experimenting with AI image tools for a while now, and one thing keeps coming up: it’s easy to generate interesting one-offs, but much harder to produce a cohesive set of visuals that feel like they belong together. Whether you’re...
When I first helped a tiny design team ship a product on a shoestring budget, we avoided the lure of a “perfect” component library and aimed for something that would actually get used. Years later I still lean on that same principle: a reusable...