Why images are the low-hanging fruit for faster pagesImages are often the single biggest contributor to page weight. On many sites I audit, a handful of hero images and unoptimized thumbnails make up 40–60% of total bytes. That means you can get dramatic speed wins by focusing on images before...
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Tutorials
I recently helped a client turn a sprawling, inconsistent Figma design system...
UX/UI
When I need to break a deadlock with stakeholders or quickly test a handful of...
UX/UI
Onboarding copy is one of those tiny things that can make or break activation....
Digital Art
I want to share the exact prompts and parameters I use to get consistent...
I start most redesigns and optimization projects the same way: by asking one practical question—what single UX change will actually move our key metric? It’s tempting to chase a dozen micro-improvements at once, but the fastest path to...
I’m going to walk you through a practical, step-by-step checklist to make your website accessible — and I’ll show you how to do it without breaking your carefully crafted layout. Accessibility doesn’t have to mean sacrificing design. In...
I love pushing Procreate beyond its sketchbook comfort zone — especially when I’m designing backgrounds that need to look organic and hand-crafted but also behave reliably on the web. Creating generative-style backgrounds in Procreate is one of...
I run a lot of short product sprints — not because I love meetings, but because a tight, well-orchestrated five‑day UX sprint is one of the fastest ways to cut through uncertainty and leave a team with clear next steps. Over the years I've...
I’ve been experimenting with AI image tools for a while now, and one thing keeps coming up: it’s easy to generate interesting one-offs, but much harder to produce a cohesive set of visuals that feel like they belong together. Whether you’re...
When I first helped a tiny design team ship a product on a shoestring budget, we avoided the lure of a “perfect” component library and aimed for something that would actually get used. Years later I still lean on that same principle: a reusable...
I love Figma — it’s been my go-to canvas for everything from landing-page experiments to interactive prototypes and visual systems. But like any creative tool, it can choke when a file grows unwieldy. If your Figma files feel slow — laggy...
Pricing pages are where words meet money. Small copy tweaks can change how someone feels about value, risk, and urgency — and those feelings directly affect conversions. Over time I’ve tested dozens of microcopy changes across marketing sites...
I used to have a sprawling toolset: one app for notes, another for tasks, three different design tools, a browser full of tabs, and a dozen habit apps buzzing at once. It felt productive—until it didn't. I realised the real problem wasn't the work...
When I want to validate an onboarding pattern quickly, I reach for the simplest, most human-centred method I know: testing with five real users. It’s cheap, fast, and—if you do it right—reveals the biggest usability issues without getting...